Per Stoknes Climate Paradox: Why do researchers keep ignoring the obvious?

The video, The Secrets of the Climate Paradox, is a wonderful example of one of those communications efforts that waltzes straight past the biggest barrier without so much as an acknowledgment. The vid, on the interesting work of the psychologist and economist Per Espen Stoknes, opens up by saying, flatly, that public misunderstanding of climate change is due to a communications failure on the part of those who are trying to do the good, hard work of bringing the public onside. They say, "Most climate communications speak directly to the head, our rational mind, while ignoring the heart, out feelings and imagination."
On one hand, there's something undeniable here. Climate "education" efforts have been overwhelmingly rational in approach. But this statement, this video and a huge amount of the self-flagellating analysis of climate-ed failure ignores that a whole, incredibly well-funded community of educational and psychological experts are also working in the field - and they have targeted the heart with great effect. First, you have Madison Avenue, selling us all stuff we don't need. And then you have K-street, lobbying politicians and the public with message of fear and deprivation (tied up with the impact of taking climate change seriously) and aspirational twaddle (about an oily world full of jobs, prosperity and a sunny future that rolls on indefinitely with no pipers whatever lining up for payment.
So, I think Mr. Stoknes is missing a "barrier." It is the common mistake that climate communicators are working in a vacuum. In fact, our every effort is being contradicted by a highly organized and incredibly well-funded campaign of actual denial that dovetails perfectly with the clinical denial that seems to be option one for a whole population that, frankly, doesn't WANT to know.